London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
Rio Olympics 2016: Nike and Adidas can't wait to start their own competition in the 2016 Olympics — Quartz
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
UK Athletics drop Adidas for Nike | Athletics News | ESPN.co.uk
How damaging is an Adidas decision to pull its athletics sponsorship?
British Olympic Association announce extension of partnership with Adidas until 2024
adidas Olympic Games Heritage
FloTrack - A few notes: -- We tallied the sponsors by medals, not event placement. Team USA won 32 events in Rio, including relay events, so we counted the number of medals
Adentity Blog: Adidas – the Olympics of Advertising!
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Olympic sponsorship lifts Adidas sales
Which Brand is Going for Gold?
Adeevee | Only selected creativity - Adidas Olympic Sponsorship: Adidas Olympic Launch - Hu Jia, Adidas Olympic Launch - Sui Feifei, Adidas Olympic Launch - Zheng Zhi
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold
List of Adidas sponsorships - Wikipedia
Report: Adidas to Terminate IAAF Sponsorship
Nike vs Adidas – Logo Semiotics | The Sports Marketing Show down
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
German sponsors inch across Olympics highwire | Reuters
