![A Chinese performer holds up the word which reads "possible" near logos for the Beijing 2008 Olympic Games and Adidas during a media event to annouce Adidas being selected as the Official A Chinese performer holds up the word which reads "possible" near logos for the Beijing 2008 Olympic Games and Adidas during a media event to annouce Adidas being selected as the Official](https://l450v.alamy.com/450v/2peetkp/a-chinese-performer-holds-up-the-word-which-reads-possible-near-logos-for-the-beijing-2008-olympic-games-and-adidas-during-a-media-event-to-annouce-adidas-being-selected-as-the-official-sportswear-partner-of-the-beijing-2008-olympic-games-in-beijing-china-monday-jan-24-2005-german-sneaker-giant-adidas-salomon-ag-has-won-the-sponsorship-rights-to-the-2008-olympic-games-a-move-the-company-hopes-will-cement-its-position-in-the-worlds-largest-emerging-sportswear-market-ap-photong-han-guan-2peetkp.jpg)
A Chinese performer holds up the word which reads "possible" near logos for the Beijing 2008 Olympic Games and Adidas during a media event to annouce Adidas being selected as the Official
![Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/About/General/2012/4/14/1334363948028/Olympics-Adidas--008.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTIucG5n&enable=upscale&s=10d3134c938f9251144309d71cb23ba9)
Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
![Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download](https://slideplayer.com/8413961/26/images/slide_1.jpg)
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
![In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines](https://1.bp.blogspot.com/-xtOWVK3MG_8/X_mRX4KhtBI/AAAAAAAAYvw/0kigS3FK3NIPVCz3IPnImJt0SUs3vQhMACLcBGAsYHQ/s1600/how-sportswear-giants-adidas-nike-distribute-sponsorship-expenses-2.jpg)
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
![Sage Business Cases - The Responsibilities of Olympic Sponsors? BP and the London 2012 Olympic Games Sage Business Cases - The Responsibilities of Olympic Sponsors? BP and the London 2012 Olympic Games](https://stpltrsrcscmnprdwus001.blob.core.windows.net/rsrcs/sk/images/responsibilities-of-olympic-sponsors-bp-london-2012-olympic-games/10.4135_9781526432766-fig2.jpg)