![The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X](https://pbs.twimg.com/media/DQiu9z4WkAIbqcX.jpg)
The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X
![Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X](https://pbs.twimg.com/media/ESdWaIkWAAMsRdy.jpg)
Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Eyewitness News on X: "Nike is cutting about 1,700 jobs in attempt to shed $2B in costs https://t.co/QrmDNtukXi https://t.co/AfU3x8AlUd" / X Eyewitness News on X: "Nike is cutting about 1,700 jobs in attempt to shed $2B in costs https://t.co/QrmDNtukXi https://t.co/AfU3x8AlUd" / X](https://pbs.twimg.com/media/GGf4rb9WcAAgt7-.jpg)
Eyewitness News on X: "Nike is cutting about 1,700 jobs in attempt to shed $2B in costs https://t.co/QrmDNtukXi https://t.co/AfU3x8AlUd" / X
![Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian](https://i.guim.co.uk/img/static/sys-images/Media/Columnists/Columnists/2012/6/19/1340119741436/Wayne-Rooney-and-Jack-Wil-008.jpg?width=465&dpr=1&s=none)
Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian
![Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now](https://pbs.twimg.com/media/FOh666sXEAMukxN.jpg:large)
Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now
![Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top](https://pbs.twimg.com/media/DmN4ppUXoAA21-F.jpg:large)
Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top
![SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X](https://pbs.twimg.com/media/FrLuKxaagAAtj_V.jpg)
SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://img.etimg.com/thumb/width-1200,height-900,imgsize-106027,resizemode-75,msid-76137390/magazines/panache/adidas-nike-twitter-lend-support-to-blacklivesmatter-take-a-strong-stand-against-racism-after-george-floyds-death.jpg)
black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)